About
I build automation systems for growing businesses.
This means I work directly with business owners, operators, and the people running the day-to-day. I think of myself as a partner on retainer. An advisor who isn't trying to sell you something you don't need.
As a business operator myself, I know the difference between what's actually ROI-generating and what just sounds good on paper. I've seen too many systems fail because someone was optimistic about adoption or chose the most professional-sounding option.
After years of doing this, a lot of the work comes down to the same things: don't drop leads, deliver a great customer experience, and make more money than you spend. Simple to say, hard to do consistently.
When I start working with a new team, I mostly just ask questions. A lot of them. I don't show up with answers. I show up trying to understand what's actually broken, what matters, and what's going to get ignored if we build it.
How I help is usually some combination of automation, visibility, and accountability. Tech that handles the repetitive stuff, dashboards that show what's actually happening, and systems that make sure people follow through.
I've built my career on doing more with less. Tools as leverage, not headcount. It's how I work, and it's what I help others do.
I work directly with every client. That means I take on fewer engagements, but the ones I take get my full attention.
I write a lot. The Come Up is where I interview entrepreneurs about the wins, the setbacks, and everything in between. Five-Minute MBA is a weekly series of business book summaries for people who want the insights, but don't have the time. I also write the occasional essay when something's stuck in my head.
And if you're in Toronto, I host a dinner series for business owners and execs, feel free to reach out if you want an invite.
I'm always happy to talk through what you're working on, even if it goes nowhere. No pressure, no pitch.